A knowledge base article about How do I advertise using Google AdWords? provided by the UC Berkeley IT Service Hub - Knowledge Portal
If your department would like to advertise using Google AdWords, you will need a designated Special Purpose Account (SPA) to manage your ads. You will also need to work with your campus purchasing representative to establish your purchasing order. The instructions below describe how to get set up a Google Adwords account with departmental SPA bConnected Google account.
bConnected/Google Information
1. Submit the AdWords Request Form to the bConnected Team. The SPA that will be used to manage the ads (e.g. comedy-ads@berkeley.edu) be added to the "Advertiser" OU in UC Berkeley's G Suite instance.
2. Once the SPA has been added to the OU, log in to the SPA and go to https://adwords.google.com to set up a new AdWords master account associated with this G Suite account. Fill in requested info re. Billing contact, address, etc.—see https://support.google.com/adwords/answer/6366720?hl=en for more details.
Once you have received confirmation that your AdWords account has been created for your SPA you may contact your local purchasing representative to establish your PO with Google.